How a person turned his recreation into a web based basketball enterprise

Editor's Note: This article was originally published in 2017.

As a former Division I college basketball player, I never wanted to leave the game. Instead of keeping my specialist knowledge to myself, I decided to give something back as a youth coach and to work to help young people realize their potential.

Youth coaching has its advantages. Instead of the traditional 9 to 5 hours, I work in the morning and in the evening, leaving plenty of space for leisure during the week.

I can also adjust my hourly rate depending on the child. My tariff is between $ 40 and $ 60 an hour, and I work about 20 to 25 hours a week. It's not bad to consume an average of $ 1,000 a week while wearing basketball shorts, especially if you consider the good work-life balance.

But the job is not perfect. The biggest problem with being a youth coach? There is only one of you and a million children waiting to learn everything you need to teach them in your limited time.

That was my dilemma when I overbooked for a weekend and had to cancel some workouts that cost me $ 200!

Then I realized that I couldn't always be everywhere and it was affecting my income – so I decided to stop the bleeding.

I thought about training other young, ambitious coaches, but the parents paid for my expertise, not for a clone. My rates would drop dramatically and I would have to spend time training the coaches and then sharing the winnings with them. No thanks!

I had to hold my private training as a one-man show, but how? I turned to the internet for answers.

How I got my first shot in online basketball training

Derek Brown is playing in a Division I college basketball game. Photo courtesy of Derek Brown

After reading what other coaches had to say for a few hours, I realized that many platforms would pay you for it Share your expertise, Fascinated, I started looking for blogs in my niche.

I google "guest basketball posts", "basketball contributors" and "basketball writing for us" and read the websites I found. If I saw an article I like, I would comment on it or share it on social media.

It wasn't long before I had ideas for articles myself and presented them to the website owners. Most were available to me to contribute for free, and I had a good basketball track record online.

After a few publications and a month of intense application, I started posting my work on paid websites like If you are offered a choice between a fixed price and a price per view, I recommend using the fixed amount. Paying per visit is difficult to benefit from unless you have a significant number of social media that follow or access other platforms. It requires more writing, marketing, and time that you don't have.

I have two or three hours a week to write a few articles for these websites. After two months, I started making an additional $ 100-250 a month. It may not sound like much, but it certainly helped.

Why I used video to improve my game as an online coach

I enjoyed writing and my articles were good, but I didn't stop there. After seeing experts teaching others about their passions on YouTube – from makeup tutorials to singing lessons – I thought: “There has to be a way to create visual lessons that can be seen by the masses, "

I bought an iPro Lens Kit from Amazon for around $ 300 and started recording my workouts.

I could have uploaded my lessons to YouTube, but there are so many videos that I feared mine would drown among the others. So I looked for other ways to share my content.

Unfortunately, the transition from the sports world to the digital realm was a bit slow and it was difficult to find platforms. Most of them were educational institutions like Khan Academy. Udemy and SlideShare,

After researching videos of teaching coaching for the sport, I turned to it CoachTube and PlaySportsTV, My background in coaching and publishing articles was the key to getting in the door with the owners of these websites.

I submitted 10 videos of about three minutes each and soon I had training videos to which I could forward the players at a price I set. I was able to publish my content for free (apart from the initial cost of $ 300 for the lens and $ 300 for the Final Cut Pro editing software) and 80% of the profit from the remaining income!

Why it pays to work for yourself in an area you love

With an established online know-how, I was able to win more customers, charge 10 to 20% more for my time and help children that I could not reach anywhere else in the country.

In a typical month, I still bring in $ 100-250 from writing, but my online courses give me another $ 250-350 for a few hours of work.

I am now helping young people on social media as a contributing writer and online teacher. I have made myself a point of contact for many young players. The whole process took about two months to see a profit, but since then it has been set to cruise control.

My advice to anyone looking to make a little extra money through a subject, blog, or just trying to make some extra money: start branding yourself. The moment I started to see myself as a brand, I was able to find more outlets for my company.

We all have something we love and people are willing to pay for your knowledge. If you are in the sports field, you can follow what I have done step by step. If not, the web has a lot of such tools for your niche. Start writing and developing relationships online, do your classes visually, and become an expert in your field.

Trust me: there is nothing better than receiving multiple deposits every month for the work you did a year ago!

Derek Brown is a former Division 1 basketball player.

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